Braydon Coyer
Slide Deck
Option 1: Figuring out Blog Topics
Use the Google search bar.
Start with the main subject.
Type any single letter.
Use common phrases such as:
- How to…
- Why are…
- When does…
- Best For…
- Vs…
Identifying a Knowledge Gap
- A forum is in the top 3 results.
- Social network result
- An article is light on information.
- If the top result is over a year old.
When it may not be worth your time
- Source websites
- Exhaustive knowledge
- Be more specific if you can with your query.
- The topic is very broad.
Option 2: “People also ask” on Google search results
Google is already validating that people are interested in those topics.
How to Write and Structure Your Articles
Basic Post Structure