Braydon Coyer

Slide Deck

Option 1: Figuring out Blog Topics

Use the Google search bar.

Start with the main subject.

Type any single letter.

Use common phrases such as:

• How to…
• Why are…
• When does…
• Best For…
• Vs…

Identifying a Knowledge Gap

• A forum is in the top 3 results.
• Social network result
• An article is light on information.
• If the top result is over a year old.

When it may not be worth your time

• Source websites
• Exhaustive knowledge
  • Be more specific if you can with your query.
• The topic is very broad.

Option 2: “People also ask” on Google search results

Google is already validating that people are interested in those topics.

How to Write and Structure Your Articles

Basic Post Structure