Shashi Lo

How can we make good UX decisions?

Quantitative Data

It presents the who, what, where, and when but does not tell you why.

Qualitative Data

Demonstrates why and how things happen. Communicated through persona and user journey.

Can we use both quantitative and qualitative data?


Need a bit of both to find out what your users want.

Common process of a new feature or project.

  1. The project manager has a new idea.
  2. The designer comes up with a new design.